Elevating growth-driven food + wellness brands through modern storytelling.
Kristal Howard is an award-winning communications, public relations, and ✨glow up✨ expert who helps brands level up, reach more people, and increase demand.
Whether launching a new experience, product, or service; creating a media moment; tapping into a social media trend; serving as an extension of an internal team; or shaping how brands sound, look, and show up, Kristal is known for combining insights and instincts to influence audiences, create interest, and fuel business growth.
Kristal is a trusted and respected public relations leader with a career spanning the hospitality, entertainment, and retail industries. Before launching The Howard Method, she spent more than a decade as a publicist, spokesperson, and senior leader at The Kroger Co.—the country’s largest grocery chain and a Fortune 20 giant—leading communications nationally and throughout Texas.
After stepping away from corporate life to focus on her wellness journey, Kristal founded The Howard Method to help food + wellness brands in Houston scale through smart, relatable storytelling anchored in clarity, community, and culture.
The Howard Method is a communications consultancy based in Houston, Texas.
From household names to emerging favorites, we work with the food + wellness brands shaping how we eat, move, and live well. Our approach blends community building, brand positioning, media relations, and content marketing to make people curious, excited, and ready to buy or experience what you are offering.
The consultancy is powered by a collective of highly skilled independent contractors who are known for their communications and marketing expertise. This flexible and collaborative model ensures you receive customized, affordable solutions and provides access to a dynamic, on-demand team of strategists, creatives, and partners who execute to meet your needs.
The Howard Method is more than a name—it’s a legacy.
Our storytelling approach is inspired by Kristal’s grandfather, Arthur Gene Howard, a serial entrepreneur who built and ran a variety of businesses, from restaurants and a motel to a vinyl record shop and even a juke joint. He showed Kristal firsthand the hustle, heart, and grit it takes to build and scale something from the ground up.
Growing up, Kristal watched Arthur Gene work with care and pride—always dressed sharply and topped with a Stetson hat—as he turned ideas into sustainable, community-centered ventures. His role modeling instilled in her the core values that today guide The Howard Method.
Our work is always rooted in:
The Howard Method works intelligently and creatively with clients to translate what makes you different into storytelling that attracts customers, builds loyalty, and drives growth.
Client list and case studies are available upon request.
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Connect with us @TheHowardMethod
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